My Process
A Clear Way of Working
Good marketing rarely comes from rushing into content. This is the sequence I follow, whether the project is a website, a campaign or ongoing social media.
- 01
Discovery
Understand the business, audience, goals and current digital presence.
We start with a conversation about what the business actually does, who it serves and what success would look like. I review what already exists online so recommendations are based on your situation, not a template.
- 02
Research
Research the audience, competitors, market and opportunities.
I look at how your audience searches and behaves, what similar businesses are doing well, and where there is room to stand out or simply be clearer than the alternatives.
- 03
Strategy
Develop a practical strategy based on the business goal.
The strategy defines the channels worth committing to, the messages that matter, the content pillars and how a visitor moves from first noticing you to making an enquiry.
- 04
Creation
Create the content, campaigns, website or marketing materials.
This is where the work gets made: content, video, design, campaigns or the website itself — all built against the strategy rather than invented week to week.
- 05
Implementation
Put the strategy and assets into action.
Content is scheduled, campaigns go live, pages are published. I keep the rollout organised so nothing is launched half-finished.
- 06
Measurement
Review performance against the goal that was set.
We look at what the numbers actually say — reach, engagement, traffic, enquiries — and separate signal from noise. Reporting stays honest, including when something underperforms.
- 07
Optimisation
Improve what works and change what does not.
Findings feed back into the plan: stronger hooks, better calls-to-action, clearer pages, refined targeting. Improvement is a cycle rather than a one-off fix.
Let's start with discovery
A short conversation about your business is usually enough to see where the biggest opportunity is.