Insights

Notes on Marketing, Content and Websites

Short, practical articles written for business owners rather than marketers.

12 August 2026

Posting is not a strategy

Staying active online is not the same as making progress. Here is the difference between filling a calendar and building a presence that works.

3 July 2026

A good-looking website is a starting point, not the goal. Five things a visitor needs before they will contact you.

18 June 2026

No jargon. What search engines are actually trying to do, and the practical work that helps them understand your site.

Reading is useful, but a short conversation about your business is usually faster.