Digital Marketing, Content and Website Design Services

Social Media Management

Social media works best when it is planned rather than posted at random. I manage the day-to-day so your channels stay consistent, on-brand and pointed at a clear objective.

What's included

• Social media planning
• Content scheduling
• Platform management
• Content coordination
• Audience-focused strategy
• Performance monitoring

The business benefit

A steady, organised presence that people recognise and trust — without you having to think about what to post next.

Social Media Content Creation

Every piece of content should be doing a job: catching attention, explaining something, building trust or prompting an action. I create content designed around those jobs.

What's included

• Social media graphics
• Carousels
• Promotional posts
• Educational posts
• Reels
• Stories

The business benefit

Content that communicates your offer clearly and gives people a reason to pay attention.

Content Strategy

Strategy comes before creation. We look at who you are speaking to, what they care about and what you want them to do — then build a content plan around it.

What's included

• Audience research
• Content pillars
• Customer pain points
• Customer desires
• Content planning
• Content calendars

The business benefit

Clear direction, so content stops being guesswork and starts supporting the business.

Short-Form Video & Reels

Short-form video is often the quickest way for a new audience to understand what you sell and why it matters. I plan, create and edit video built around a strong hook and a clear message.

What's included

• Instagram Reels
• TikTok videos
• YouTube Shorts
• Product videos
• Promotional videos
• Educational videos

The business benefit

A format that helps you capture attention quickly and communicate your products or services in seconds.

Product & Service Marketing

People buy when they understand what something does for them. I help you present your products and services in a way that makes the value obvious.

What's included

• Product marketing videos
• Promotional content
• Educational content
• Demonstrations
• Product and service features
• Benefits-focused messaging

The business benefit

Clearer messaging that helps customers see the value before they ask about price.

Social Media Advertising

Advertising is most useful when the objective, audience and creative all agree with each other. I plan campaigns, build the creative and review performance so spend is used deliberately.

What's included

• Meta and Facebook advertising
• Instagram advertising
• Campaign planning
• Ad creative
• Audience targeting
• Lead campaigns

The business benefit

Campaigns that are measured and improved over time, with honest reporting on what the numbers show.

Lead Generation

A lead is simply someone who has shown interest and given you a way to continue the conversation. Lead generation is about making that step easy, obvious and worth taking.

What's included

• Lead-generation strategy
• Calls-to-action
• Contact forms
• Landing pages
• Social media lead generation
• Enquiry generation

The business benefit

More of the right enquiries, and fewer interested people quietly slipping away.

SEO & Online Visibility

SEO is the work of helping search engines understand your website while making pages genuinely useful for the people reading them. I keep it practical and explain everything in plain language.

What's included

• Keyword research
• On-page SEO
• Website structure
• Search-friendly content
• Local SEO
• Google visibility

The business benefit

Visibility that keeps working between campaigns, bringing in people who are already looking for you.

Google Business Profile & Local Marketing

For a local business, Google is often the first place a customer looks. A complete, well-maintained profile makes it far easier for them to find you, understand what you do and get in touch.

What's included

• Google Business Profile optimisation
• Business information
• Categories
• Business description
• Photos
• Posts

The business benefit

A profile that answers the questions local customers ask before they call or visit.

Website Design

I design websites that are clear, current and easy to use — built around what a visitor needs to know before they are willing to get in touch.

What's included

• Business websites
• Service websites
• Landing pages
• Portfolio websites
• Personal and professional websites
• Small business websites

The business benefit

A site that represents your business properly and makes the next step obvious on every page.

Graphic Design & Marketing Materials

Design work that keeps your business looking consistent wherever people meet it — online and in hand.

What's included

• Social media graphics
• Flyers
• Posters
• Brochures
• Promotional designs
• Marketing materials

The business benefit

A consistent visual identity that makes a small business look established.

AI-Powered Marketing Content

I use AI-assisted tools where they genuinely help — exploring concepts, speeding up production, creating visual variations. The strategy, editing and final decisions stay human.

What's included

• AI-assisted marketing videos
• Creative concepts
• Content ideation
• Visual content
• Marketing workflows

The business benefit

More creative options and faster turnaround, without content that feels mass-produced.